What Does It Take To Make Your Store Pop-Up?

What Does It Take To Make Your Store Pop-Up?

Some great tips for success

PLAN FOR SUCCESS FROM THE BEGINNING

Make sure the design of your Pop-Up is relevant to your location, target market and products/services.

  • Who will put it up?
  • Take it down?
  • How will you get it there?
  • What rules/regulations do you need to be aware of?
  • Can it be successfully reused without looking shabby?

BE FLEXIBLE AND DURABLE

Choose a Pop-Up design that can easily change with your brand, your target market, the locations you occupy and your products.

BE SUSTAINABLE

Choose components that have more of a positive impact on the environment than a negative one. Think about what your Pop-Up is made from, what will happen to it at the end of its lifecycle and how durable it is.

BE BRAND SPECIFIC

  • Remember the old saying, “you never get a second chance for a first impression?”
  • Does the design of your Pop-Up reflect your brand and how you want to be remembered?
  • Be consistent in use of your logo, signage, style and colours.

BE INFORMED

With a world of information at our fingertips, we are the most informed generation ever to live on this Planet. Your consumers will be well versed in what they want. Be prepared to answer all sorts of tricky questions about your products. Train your team to do the same.

BE AUTHENTIC

If you don’t love what you do, love your products or your customers, it will show. Consumers can sense if you or your team are not passionate about what you do. Don’t let this affect your long term image. For best results, engage an Interior Designer to help deliver a design reflective of your brand.

IT MUSN’T LOOK LIKE A TEMPORARY STORE

There’s nothing worse than a Pop-Up that looks like a temporary setup. The consumer doesn’t care if you’re setting up shop for only a couple of months they expect the real deal whether it’s an event, brand activation or a concept store the experience and setup must wow them leaving a lasting impression.

Always remember shopping is not just about the transaction. It is about knowing and experiencing, a social activity built around meeting people, and physically discovering, touching and appreciating products!

POP UP TO STAND OUT – Eminè Mehmet

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Calendario Pop-up de Madrid

Oct
14
Mar
todo el día The Royal Market
The Royal Market
Oct 14 – Oct 19 todo el día
HORARIO: de jueves a domingo, de 11 a 20:45 Lugar: Serrano, 25
Oct
18
Sáb
todo el día Gastro Rastro -Casa Árabe
Gastro Rastro -Casa Árabe
Oct 18 – Oct 19 todo el día
Horario:  11-20h. Instagram
todo el día Wream Market
Wream Market
Oct 18 – Oct 19 todo el día
18 y 19 de octubre: 11-21h // 11-20h Palacio de Santa Bárbara: c/ Hortaleza 87
Oct
19
Dom
todo el día Mercado de Productores Planetario
Mercado de Productores Planetario
Oct 19 todo el día
Horario: de 10 a 15h. 1er y 3er domingo de cada mes (excepto julio y agosto).
Oct
21
Mar
todo el día Pop Up Chic Alcalá 96
Pop Up Chic Alcalá 96
Oct 21 – Oct 25 todo el día
Horario: de 11:00 a 21:00 Lugar: Alcalá 96 Instagram pop up chic Web  
todo el día The Royal Market
The Royal Market
Oct 21 – Oct 26 todo el día
HORARIO: de jueves a domingo, de 11 a 20:45 Lugar: Serrano, 25
Oct
24
Vie
todo el día The PopUpLand
The PopUpLand
Oct 24 – Oct 25 todo el día
en el ABC Serrano Horario: 11.30 a 20.30
Oct
25
Sáb
10:00 Mercado productores- Latina
Mercado productores- Latina
Oct 25 a las 10:00 – 16:00
DÍA Y HORA: 4º sábado de cada mes (excepto julio y agosto). De 10 a 16 h LUGAR: C/ Fray José Cerdeiriña, junto a Parque Europa / colegio Ciudad de Badajoz
Oct
28
Mar
todo el día Pop Up Chic Alcalá 96
Pop Up Chic Alcalá 96
Oct 28 – Nov 1 todo el día
Horario: de 11:00 a 21:00 Lugar: Alcalá 96 Instagram pop up chic Web  

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