What Does It Take To Make Your Store Pop-Up?

What Does It Take To Make Your Store Pop-Up?

Some great tips for success

PLAN FOR SUCCESS FROM THE BEGINNING

Make sure the design of your Pop-Up is relevant to your location, target market and products/services.

  • Who will put it up?
  • Take it down?
  • How will you get it there?
  • What rules/regulations do you need to be aware of?
  • Can it be successfully reused without looking shabby?

BE FLEXIBLE AND DURABLE

Choose a Pop-Up design that can easily change with your brand, your target market, the locations you occupy and your products.

BE SUSTAINABLE

Choose components that have more of a positive impact on the environment than a negative one. Think about what your Pop-Up is made from, what will happen to it at the end of its lifecycle and how durable it is.

BE BRAND SPECIFIC

  • Remember the old saying, “you never get a second chance for a first impression?”
  • Does the design of your Pop-Up reflect your brand and how you want to be remembered?
  • Be consistent in use of your logo, signage, style and colours.

BE INFORMED

With a world of information at our fingertips, we are the most informed generation ever to live on this Planet. Your consumers will be well versed in what they want. Be prepared to answer all sorts of tricky questions about your products. Train your team to do the same.

BE AUTHENTIC

If you don’t love what you do, love your products or your customers, it will show. Consumers can sense if you or your team are not passionate about what you do. Don’t let this affect your long term image. For best results, engage an Interior Designer to help deliver a design reflective of your brand.

IT MUSN’T LOOK LIKE A TEMPORARY STORE

There’s nothing worse than a Pop-Up that looks like a temporary setup. The consumer doesn’t care if you’re setting up shop for only a couple of months they expect the real deal whether it’s an event, brand activation or a concept store the experience and setup must wow them leaving a lasting impression.

Always remember shopping is not just about the transaction. It is about knowing and experiencing, a social activity built around meeting people, and physically discovering, touching and appreciating products!

POP UP TO STAND OUT – Eminè Mehmet

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Calendario Pop-up de Madrid

Abr
6
Sáb
todo el día Mercado de Las Ranas
Mercado de Las Ranas
Abr 6 todo el día
Horario: de 12 a 19h.
todo el día Pop Arq Store
Pop Arq Store
Abr 6 – Abr 7 todo el día
HORARIO: de 11 a 20.30 h.
todo el día Salesas The Festival
Salesas The Festival
Abr 6 todo el día
HORARIO: de 11.30 a 20.00 Cada primer sábado de mes salvo enero, julio y agosto LUGAR:  extensión en función del número de puestos -Calle Campoamor entre Fernando VI y Orellana -Calle Orellana entre Campoamor y
Abr
11
Jue
todo el día Mercadillo del Gato – Gran Vía
Mercadillo del Gato – Gran Vía
Abr 11 – Abr 14 todo el día
Lugar: C.C. de los Ejércitos. Gran Vía, 13, Madrid Horario: de 11 a 21.00h.
Abr
12
Vie
todo el día PopUp Land -ABC Serrano
PopUp Land -ABC Serrano
Abr 12 – Abr 13 todo el día
Horario del Centro Comercial: de 10.00 a 21.00
Abr
13
Sáb
todo el día Mercado de Motores
Mercado de Motores
Abr 13 – Abr 14 todo el día
HORARIO: Sábado de 11 a 22 horas Domingo de 11 a 21 horas    
Abr
14
Dom
todo el día Mercado de Productores Alcobendas
Mercado de Productores Alcobendas
Abr 14 todo el día
Horario: de 10 a 16h. En 2024 se hará segundo domingo de cada mes.

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